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P Outdoor learning: A campus where nature meets nurture. Despite heavy competition from the growing number of low-cost appliance producers in Asia, De'Longhi managed to carve out a significant place for itself in that sector as well, producing microwave ovens under its own brand name, and as a key OEM supplier as well. This position was reinforced with the creation of a new 60,square-foot facility, the largest facility for the production of microwave ovens in Europe.
The company's next acquisition came in , when it purchased Vetrella. That purchase enabled De'Longhi to add production of vacuum cleaners and other floor care systems. In the meantime, the company had another hit product on its hands with the launch of the Friggimeglio, also known as the Roto Fryer, in , the first deep-fat fryer to feature a revolving basket.
As one company executive told Appliance magazine in "We understood we couldn't participate in that category with just another me-too fryer. Instead, we developed a fryer with a rotating basket. It uses 50 percent less oil than any other deep fat fryer. It offers a significant health advantage as well as economy.
In the late s and into the s, De'Longhi began solidifying its international presence by opening a number of foreign sales and manufacturing subsidiaries. The company established subsidiaries in Spain and offices in France, Germany, and Belgium. In , the company launched its U. The U. The company moved into head-to-head competition with France's Moulinex in when it established a full-scale French subsidiary. Three years later, the company opened subsidiaries in the Netherlands, Germany and Japan as well.
These were followed by the opening of representative offices in Moscow in , in Shanghai in , in Canada in , and in Belgium in By the beginning of the s, De'Longhi operated 13 manufacturing plants and subsidiaries in 30 countries, with sales to more than 75 countries around the world. De'Longhi continued adding to its range of products during the s and into the s. Acquisitions once again provided the motor for part of the company's new product development.
In , De'Longhi acquired Simac Micromax, an acquisition that enabled it not only to begin producing irons and ironing systems but also extended its range of food preparation products. Also in that year, De'Longhi launched production of its first coffee maker designs. The kitchen became a clear company target at the beginning of the s.
Brand communication. Pinguino is the iconic product. The first foreign branch is American. Kenwood acquisition. Public listing. Historic partnership with Nespresso. New production facility in JV in China.
At the end of the manufacturing process all products, including the solutions made by the partners that supply finished products, are tested to guarantee the highest safety and quality standards.
The products are shipped from the sourcing centres and logistics hubs to the various warehouses and then distributed across the Group's entire sales network. Breadcrumb Home Group Profile. Air conditioning and home-care.
A world leader by the numbers The Group's products are sold in more than markets around the globe. Our business model. We design products and experiences.
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